5 KEY ASPECTS THAT DEFINES A GOOD CONTENT WRITING.

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A good writing is the ability to write old things in a new way or vice versa. It is a generic writing that focuses on good themes, punctuation usage and vocabulary.

While;

A good content writing is the ability to write for your target audience. The goal of every good content writing is to deliver the message clearly to the selected audience.

In this blog, I will show you five key aspects that define good content writing.

Let’s get right into it;

5 KEY ASPECTS THAT DEFINES A GOOD CONTENT WRITING

📍 HEADLINE

Want your content to have more readers?

Then your headline must promise your audience the very answer to whatever is bothering them. Your headline must set a clear destination for your audience.

Your audience will have more faith in you if you are consistent with them.

Keep your headlines simple and clear.

The more you write, the more you’ll establish a writing style. Once you’ve figured out what style you want to use, stick with it (or make small, incremental modifications if required) so your audience gets to know and trust your brand.

📍INTRODUCTION

Now that you’ve gotten your readers’ attention with your headline. It is time to keep them glued to your content.

Your introduction must be clear and easy to understand.

Put yourself in your target audience’s shoes and write from their point of view. Demonstrate that you understand what they’re going through.

📍CONTENT BODY

This is where you should fully work your audience through their problem. Give them complete solutions and powerful advice. Show them your generosity and it will surprise you how they will stick around as loyal readers and raving fans.

Break your writing into subheads and make sure each subhead clearly delivers on the overall headline of your content.

📍CONCLUSION

Conclusion is not a summary. It is the last take away and you must treat conclusions as an extension of the introduction because it gives your readers a purpose.

Your conclusion is the time to empower your audience by raising your expectations of them. Use it well!

📍Call To Action (CTA)

Call To Action are power words for boosting conversion rates. They are persuasive words that trigger a positive or negative response–you must learn to use them well.

Is there anything I forgot to mention? Comment below.

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Oluwaseunfunmi Okunowo – Your Writer Next Door

Financial Writer| I help financial brands connect with their audience online by simplifying financial content for those struggling to build wealth capacity. 💰